Neo's branding is a graphical representation of Neo's vision and identity.

Neo: The platform

"Neo" represents the brand and the platform.

The Logo

The horizontal lockup shall be used in most circumstances. The vertical lockup and the Neo doorway symbol shall only be used for constrained spaces.

The NEO token

"NEO" represents the governance token on the Neo blockchain.

The GAS token

"GAS" represents the utility token on the Neo blockchain.